(Please note, this is just an exercise to get your thoughts together. You don't need to post this to the Facebook group.)

It’s time for the brain dump.

Here are some questions to get you thinking about your brand story.

Complete the questions on the downloadable worksheep and put some effort into your answers—these thoughts will fuel your brand story. Don’t worry about be clever or memorable, just write as a form of self-discovery.

Here’s how to power through.

1. Set a timer for 45 minutes.
2. Sit down and answer all the questions on the next page. Don’t worry about spelling or punctuation or sentence. Heck, it can be one long sentence. Just get it down on paper. You’re not crafting, you’re dumping.
3. Don’t float on over to Facebook or Instagram, or Twitter. Write.
4. Now you have some text to work with.

Channel your Katie Couric.

“But I really, really hate writing,” you might be saying. Fine, we can work with that.

Just pick up your iPhone, download the Dragon dictation app, and start answering the questions. (Make sure you talk slowly and clearly, because the app makes plenty of mistakes, many of which are humorous.)

Or head over to Google docs, and under the tools menu, you will find dictation. (I use this feature a lot in all of my writing.)

Either way, you’ll come out with some editable text to work with.