Your Story Unfolds

How To Write A Mesmerizing About Page To Win Hearts + Customers

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Is your about page something you just threw together?

If you're like most of us, writing about yourself can be pretty difficult. You might feel like you’re bragging, or in an effort to sound professional, you fall into the trap of using corporate mumble-jumble B.S. (That's Business Speak and it doesn’t mean a thing.)

Your about page for your blog or business is such an important page. This is where your potential audience not only gets to know who you are and what you do, but more importantly, the why behind what you do. It's also one of the most frequently visited pages on your site. In this class you'll learn to write an effective about page to win more hearts + customers.



Learn how to write an effective about page.

Together, we’ll work on communicating what sets you apart by:
* Connecting with your customers so they think "wow, you really get me."
• Offering a solution to their problems.
• Providing the support why they should hire you.
• Offering a clear call to action.

Your Story Unfolds is for you if you:

* Use your website to promote your business if you offer services or products
• Sell online products or courses
• Are a startup and need to tell your story.
• Are a speaker or author and you are the product.

This online workshop includes:

  • 8 video lessons broken up into chapters
  • Private Facebook group with fellow students
  • Handy dandy printable workbook to follow along in class
  • Two live sessions with class to review your writing.

Class Schedule

  • Lessons 1-3 released Friday, August 11
  • Lessons 4-6 released Thursday, August 17
  • Lessons 7-8 + BONUS released Thursday, August 24
  • Live office hour dates: Wednesday, August 23, Wednesday, August 30. Send me your questions ahead of time, we'll work them out live

The Curriculum

Check out the sample lesson below!

  • Live office hour dates: Tuesday, August 22, Tuesday August 29
  • BONUS LESSON: The 15 Minute Bio
  • What to Expect
  • The About Page Jumpstart -– Homework before we begin
  • Lesson 1: Helpful Tips For Powerful Writing
  • Lesson 2: Know Your Audience
  • Lesson 3: The Big Powerful Hello To Make A Great First Impression
  • Lesson 4: The Heart Grab To Build Customer Empathy
  • Lesson 5: The Solution – Give Them What They Want
  • Lesson 6: The Proof Or Why They Should Hire You
  • Lesson 7: Let’s Get Personal
  • Lesson 8: The Call To Action
  • BONUS LESSON: Putting It All Together

What they say:

Anne delivers one damn good workshop! Your Story Unfolds is killer-good! You walk away eager to revise your web copy ASAP.

Liz Goodgold
Branding Speaker, Personal Branding Expert + Coach

I loved the Story Unfolds workshop with Anne McColl! It helped me tell my brand story in a way that's authentic to me AND also speaks to the hearts and minds of my ideal clients. Before taking this class, my About Me page on my website was a boring bio that I felt embarrassed about. Now I feel happy when my audience reads this page--as it conveys who I am and what my company stands for in a compelling and meaningful way. Thank you, Anne!

Rebecca Massoud
Business Soul + Success Coach

Anne is fantastic! After attending this workshop, I’m ready to tackle my about page on my portfolio site. Anne also presented this workshop to my senior graphic design portfolio class and that helped my students find their voice when writing about their work.

Min Choi
Graphic Designer and Design Educator

Anne's workshop is the reason why I was finally able to create a succinct tagline for summarizing my hybrid skill set. Now, when someone asks me what I do - I can answer them intelligently with confidence. She helped me cut the fat and organize my thoughts and I can't recommend her services enough!

Jennifer Beatty
Art Director & Digital Designer

Check out a sample lesson.

Write you bio. Finally. Your bio communicates who you are, what you do, and what you stand for. It's just one element of a powerful about page. Use you bio for speaking engagements, professional directories, podcasts—everywhere!

Your Instructor

Anne McColl
Anne McColl

I help brands (people, businesses, and startups) find right the words + pictures to tell their stories. I put the heart back into communication so brands can make an emotional connection with their customers.

As The Best [email protected] Copywriter, I work directly with businesses as well as ad agencies, design studios, and interactive firms. Over the years I have collaborated with amazing brands, including the San Diego Zoo, Hawaii Visitors Bureau, Bumble Bee Tuna, eBay, and the Del Mar Fair. When I’m not surfing the Internet, I can often be found surfing the juicy waves in San Diego. I live online at

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!