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Story Your Brand
Before We Begin Assignment: The Brain Dump
It's time to warm up our brains.
It's time to warm up your brain (doc.x version)
MODULE 0: How This Class Works
Step 1: How To Get The Most Out Of Class (6:50)
Step 2: Writing Tips (9:39)
How To Upload Your Homework To Facebook (1:09)
Office Hours Replay
Office Hours 1/8/18 (56:26)
Office Hours 1/10 (44:37)
Office Hours 1/17 (18:35)
Office Hours 1/15 (18:35)
Office Hours 2/19 (53:39)
Office Hours 2/2 (41:31)
Module 1
Brand Descriptors (4:48)
Know Your Customer (7:44)
MODULE 2
Know Your Why (4:09)
Write Your Clarity Line (4:57)
MODULE 3: HEAD-TURNING HOOKS
Head-turning Hooks (13:49)
MODULE 4: BRAND STORY AND NARRATIVE
Three Pillars (12:02)
Brand Backstory (4:01)
Brand Bio
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Head-turning Hooks
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