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Story Your Brand

Get clear on your brand to grow your biz.


Beta Course runs Monday, Jan. 8 to Friday, Feb. 9.

1. Enroll in course by Dec. 2 to reserve your spot!

Enroll now to reserve your spot in class using the coupon code from your email. (The enroll button is at the top of the page.)

If you don't enroll by Dec. 2 I will offer your space up to another person.

Enrolling means, "Yes, I'm going to do the work and I'm going to give you feedback. If you don't think you have time to do the course, please don't enroll.

2. Sign up for the Facebook group.

This is where you will post your work and I will give feedback. Enroll here.

3. Get started on your first lesson. In the curriculmn. It's the brain dump!


How class will work.

1. Lectures – There will be prerecorded videos and exercises for each chapter of the class.

2. Assignments – You will post your work in the Facebook group to get feedback from me. (I will offer feedback on everything within 24-48 hours.)

3. Office hours – I will hold office hours three times a week. You will be able to email me ahead of time with questions. This is the time to ask big questions, "I'm stuck on this, I don't know how to edit this."

Tentative office hours schedule:

  • Mondays 2 pm PST
  • Wednesday 7 pm PST
  • Fridays 9 am PST


Questions? Email me at hello@annemccoll.com.


Are you stuck on explaining what you do?

Does your business messaging sound like "you"? How do you stand out in a sea of sameness?

I created Story Your Brand: Get Clear on Your Brand to Grow Your Biz just for you. At the end of this course, you’ll walk away with a library of language that helps describe who you are, what you do, and your brand stands for. It can be the basis for all your business communications.

In Story Your Brand, together we'll create:

  • Lesson #1 What makes you tick
  • Lesson #2: Your Brand Pillars
  • Lesson #3: Customer Profile
  • Lesson #4: Discover Your Brand Catapult (mini elevator pitch)
  • Lesson #5: Your Brand Promise
  • Lesson #6: Your Brand Story
  • Lesson #7: Your Personal Bio
  • Lesson #8: How To Release Your Story




Your Instructor


Anne McColl
Anne McColl

I help brands (people, businesses, and startups) find right the words + pictures to tell their stories. I put the heart back into communication so brands can make an emotional connection with their customers.

As The Best D@mn Copywriter, I work directly with businesses as well as ad agencies, design studios, and interactive firms. Over the years I have collaborated with amazing brands, including the San Diego Zoo, Hawaii Visitors Bureau, Bumble Bee Tuna, eBay, and the Del Mar Fair. When I’m not surfing the Internet, I can often be found surfing the juicy waves in San Diego. I live online at AnneMcColl.com.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!